Confusion reduction in an online social network. A method identifies elements in social media message content, determines, based on the identified elements, a plurality of candidate audiences to which the social media message content is potentially targeted, indicates, to a user, the plurality of candidate audiences and suggested additional elements to apply to the social media message content to tailor the social media message content to a target audience of the plurality of candidate audiences, and modifies the social media message content with one or more additional elements of the suggested additional elements, the modifying adding the one or more additional elements to the social media message content and targeting the social media message content to the target audience.