Systems, methods, and computer-readable media are disclosed for generating live broadcasts of product usage from multiple users. In one embodiment, an example method may include determining a product identifier of a product for which a product lifecycle video is to be generated, determining a first camera to use for capturing a first portion of a video of the product, where the first portion corresponds to a first lifecycle stage of the product, and capturing the first portion. Example methods may include determining a second camera to use for capturing a second portion of video of the product, where the second portion corresponds to a second lifecycle stage of the product, capturing the second portion, and causing presentation of the video.