An image display apparatus includes image displaying sections that present displayed images to a user and allow the user to visually recognize outside light, a first light adjusting member that is disposed on an outside-facing side of the image displaying sections and adjusts the transmittance based on outside light incident on the first light adjusting member, and a second light adjusting member that is disposed between the image displaying sections and the first light adjusting member and adjusts the transmittance in accordance with the transmittance of the first light adjusting member.