A computer implemented system for dynamically optimizing enterprise applications, have been disclosed. The system includes a capturing module configured to capture at least the user requirements including non functional requirements, and definitions corresponding to an enterprise application to be deployed. The system further includes an identifier for identifying at least the processes and services corresponding to each of the user requirements. The identified processes are subsequently customized and, a plurality of customizable computer accessible objects are generated. A model, comprising the customizable computer accessible objects is created. The model is a representation of the computer infrastructure required for successful deployment of the application. The computer accessible objects are dynamically and iteratively optimized depending upon their performance.