In one embodiment, for each one of a plurality of web pages, a number of instances of page events for the one of the plurality of web pages and a number of instances of a particular subset of the page events for the one of the plurality of web pages may be ascertained and based upon the number of instances of page events for the one of the plurality of web pages and the number of instances of the particular subset of the page events for the one of the plurality of web pages, a virality score for the one of the plurality of web pages may be determined. The virality score may be determined independent from numbers of instances of page events associated with other web pages. The plurality of web pages may be ranked based upon the virality scores associated with the plurality of web pages.