A system and method for providing product research help to a consumer doing internet shopping. A consumer helper application for internet commerce has been designed to integrate the techniques that are currently used by many internet consumers into a single application program. For example, the consumer helper application allows a user to take notes, store web site links, store web site annotations, obtain collaborative input, and perform other tasks commonly used by web site consumers. The consumer helper application stores all of the information gathered in a single place. Information provided by other consumers may be shared using the consumer helper application. The consumer helper application will suggest specific items for a consumer to purchase based up on the information gathered by the consumer into the consumer helper application.