Aspects of the technology described herein provide for generating a customized three-dimensional (3D) graphical object. A 3D graphical object is retrieved from a 3D map application and a plurality of 3D components that comprise the 3D graphical object is determined. A selection of a first 3D component of the plurality of 3D components is received. The first 3D component is replaced with a second 3D component, and a customized 3D object is provided. The customized 3D object includes the second 3D component in place of the first 3D component.