A network system for collecting and segmenting device sensor data is disclosed. The system comprises a memory. The system further comprises a classification application configured to classify a subscriber profile based on at least one interaction record. The system also comprises a gateway configured to receive a first message from a mobile device comprising a user identification based on one or more mobile device specific values and the first interaction record based on a detection of an interaction between a first mobile device user and the mobile device, assign a subscriber profile with the first message, wherein the subscriber profile is based at least on the user identification, add at least the first interaction record to the assigned subscriber profile, and transmit the subscriber profile to the classification application.