Provided is a vehicle display device capable of providing a user with appropriate information, without being affected by changes in the position of the viewpoint of the user. This vehicle display device is provided with: an image display unit having a display screen capable of displaying images on at least part thereof; an image generating unit which generates images to be displayed by the image display unit; a viewpoint position acquiring unit which acquires a viewpoint position of a user seated on a driver's seat of a vehicle; and a projecting unit which projects the images toward a transparent front windshield of the vehicle in such a way that the images are reflected in the transparent front windshield of the vehicle, thereby allowing the user seated in the driver's seat to visually recognize a virtual image. The image generating unit determines a usage region to be used to display the images, within the display screen of the image display unit, in accordance with the viewpoint position of the user that has been acquired by the viewpoint position acquiring unit.