A method including generating a virtual space image for displaying on a head mounted display (HMD). The method further includes acquiring a rotational direction and a rotational speed of the HMD. The method further includes subjecting the virtual space image to blurring processing based on the rotational direction and the rotational speed, the blurring processing being performed on end regions of the virtual space image on both sides of the virtual space image in a direction corresponding to the rotational direction, a size of the end regions corresponding to the rotational speed, and an intensity of blurring of the end regions corresponding to the rotational speed.