A method, system and computer program product for managing a software application. Load information indicative of a workload over time of one or more computing resources being used by the software application is monitored. Furthermore, social information indicative of a social activity over time relating to the software application is monitored. An estimated correlation between the monitored load information and the monitored social information is determined. A future requirement of the computing resources for the software application is then forecasted according to the monitored social information and the estimated correlation for use in provisioning the computing resources to the software application accordingly.