A client application may be utilized to enter a user's media storage settings, to store media files locally, and to upload the media files to a cloud-based platform. The cloud-based platform may facilitate storage of the uploaded media files in accordance with an appropriate one of the media storage settings, and further facilitate sharing at least a portion of the uploaded media files to a social media network in accordance with an appropriate one of the media storage settings. This Abstract is submitted with the understanding that it will not be used to interpret or limit the scope or meaning of the claims.