A search request including user information and query information sent by a user is received. A search is conducted according to the query information to acquire a first search result associated with the query information. User relationship data associated with the user information is acquired. A second search result associated with both the query information and the user relationship data is acquired. A display order for various search result items in the first search result and the second search result is set. The first search result and the second search result are sent to the user after the display order is set. The techniques of the present disclosure provide abundant personalized search data for users, and meanwhile avoid poor user experience caused by excessive personalization.