A method for automatically translating a banner information, the method may include receiving by a computer the banner information, wherein the banner information is included in at least one banner and describes an identity of a software product; and translating by the computer the banner information into a unique software product identifier using a content of knowledgebase that comprises an attributes schema and translation rules; wherein each software product is associated with a single unique software product identifier; wherein the unique software product identifier comprises a structured set of attributes; wherein at least one translation rule is a pattern based translation rule; wherein the attributes schema specifies a set of allowable attributes and of allowable values of the attributes.