Systems and methods for using wireless beacons in displays that display consumer products to facilitate the delivery of consumer oriented content to mobile devices is disclosed herein. Wireless beacons may be used to broadcast wireless signals from displays, where the wireless signals include data packets with unique identifiers for the wireless beacons. A first wireless signal from a first display may be received by a mobile device. The mobile device may also receive a second wireless signal from a second display at the same retail location. The mobile device may provide the first and second unique identifiers to a remote server. The remote server may know the location of one of the displays and assess the retail location of the other display based on the receiving both unique identifiers from the same retail location.