Graphical user interface for high volume data analytics
Abstract:
According to various aspects of the present invention, a user interface capable of effectively manipulating high volumes of data is provided. The system and/or user interface is specially configured to aggregate large data volumes and translate the large data volumes into summary information and incorporate navigable categorizations that enable dynamic selection and visualization of portions of the large data volumes. Such interfaces may be particularly useful for managing large amounts of information, such as ad placement and performance information that is generated within an advertising network associated with ad campaigns. Moreover the integration of such summary menus in detailed visualizations improves information access, limits rendering operations by the system, and enables more efficient retrieval and visualization of information. In some examples, the contextual views limit errors in data entry, for example, by providing contextual visualization for subsequent functions.
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