In one embodiment, modular light emitting diode (LED) display panel includes a plurality of LEDs is attached to a printed circuit board. A power supply is coupled to the plurality of LEDs and configured to receive direct current (DC) power. A scan controller is coupled to the plurality of LEDs, where the scan controller is configured to control operation of the plurality of LEDs in order to display received media. A housing is attached to the printed circuit board, and includes an outer major surface of the modular LED display panel and is configured to be exposed to an external environment without a protective cabinet. A waterproof integrated data and power connector is electrically coupled to the power supply, the scan controller, and to the plurality of LEDs. The modular LED display panel has an ingress protection rating of IP 65 or higher, and is cooled passively without fans.