In one aspect, a method includes (i) accessing, by a computing system, a social media (SM) platform, (ii) selecting, by the computing system, a SM content item published on the SM platform, (iii) responsive to selecting the SM content item, the computing system receiving an account identifier and a timestamp each corresponding to the selected SM content item, (iv) using, by the computing system, the received account identifier and timestamp to retrieve the SM content item from the SM platform, and (v) integrating, by the computing system, the retrieved SM content item into a video program.