Provided is an imaging apparatus incorporating the “eye” of a professional photographer with photography equipment. The imaging apparatus obtains different sets of wireframes when photographing different objects. Each set of wireframes is keyed to a particular object and provides one or more of the proper framing, zooming/scaling, alignment, camera settings, and other characteristics with which to take professional-quality photographs of that particular object. The wireframes from a particular set of wireframes keyed to an object are sequentially presented on a display of the imaging apparatus. Each wireframe is overlaid atop a real-world view being captured by the apparatus camera in order to direct a shot of specific parts or aspects of the object. In some embodiments, each wireframe is also associated with post-processing routines that specify editing, adding effects or filters, or otherwise touching an image that is captured with the corresponding wireframe.