This video signal processing apparatus includes a luminance correction circuit that multiplies video signals of M sequential frames by weight coefficients individually set for frames respectively ordered in the M frames, M being plural, and adds and averages results, to generate a correction video signal of a frame in a predetermined order in the M frames, a value of a weight coefficient set for the frame in the predetermined order being set to be maximum among values of the weight coefficients individually set for the frames respectively ordered in the M frames.