The exemplary embodiments herein provide an electronic display assembly having a liquid crystal display, a backlight placed behind the liquid crystal display, one or more power modules in electrical connection with the backlight, and a microprocessor in electrical connection with the power module(s). Said microprocessor is adapted to determine the sunset and sunrise times for each day and determine whether the present time is between sunrise and sunset or between sunset and sunrise. The microprocessor is further adapted to direct the power module(s) to drive the backlight at a daytime level if the present time is between sunrise and sunset, and direct the power module(s) to drive the backlight at a nighttime level if the present time is between sunset and sunrise.