According to various embodiments, a display control method of an electronic device includes: determining content to display to the outside of an electronic device based on contextual information associated with the electronic device; automatically configuring one region of a display functionally connected to the electronic device as a highlighted region; and displaying, through the highlighted region, at least a part of the content in a higher visibility state than the remaining region of the display except for the highlighted region in response to an input. In addition, other embodiments can be made.