Systems and methods for presenting custom navigation options are described herein. In some embodiments, the media guidance application displays a first portion of a media asset, and identifies a set of entities referenced in messages associated with the media asset. The media guidance application then selects an entity frequently referenced in the plurality of messages, and displays a transport bar associated with the entity comprising an indicator identifying the entity and a region associated with only portions of the media asset associated with the entity. The media guidance application then displays a second portion of the media asset in response to receiving a user selection of a segment of the region. In some embodiments, the region corresponds to a custom presentation of the media asset featuring the selected entity, and the transport bar updates dynamically based on newly received messages, or the content displayed by the media guidance application.