Systems and processes for measuring and sizing a foot are provided. In one exemplary process, at least one image of a foot and a horizontal reference object from a first point of view is captured. A portion of the foot may be disposed against a vertical reference object. The at least one image may be displayed, where one or more camera guides are overlaid on the at least one displayed image. In response to aligning the one or more camera guides with one or more of the horizontal reference object and the vertical reference object, a measurement of the foot based on the at least one captured image from the first point of view is determined.