A wire feeder device for feeding a welding wire in a feeding direction is disclosed. The wire feeder device includes one or more roller chains and a plurality of first and second gripper members. The gripper members are movable from an open position to a closed position to contact and grip the welding wire. In use, the first and second gripper members are longitudinally movable with the roller chain(s) so that the welding wire is pulled along a substantially linear path. The first and second gripper members may be orientated in a vertical (i.e., coplanar) orientation or a horizontal, lateral orientation. The gripper members may include a built-in centering function to center a position of the welding wire.