A modular reconfigurable vehicle assembly pallet system and method are disclosed. In one example, a plurality of modular assembly plates are assembled having vehicle locators positioned specifically for a particular model vehicle. The assembled vehicle-specific plates are easily installed on a universal pallet positioned along an assembly line in an assembly sequence. The vehicle-specific modular plates can be quickly interchanged on the assembly pallet to thereby reconfigure the assembly pallet to coordinate with changing vehicle build assembly sequences.