An imaging apparatus of an embodiment of the present invention includes an imaging means (an imaging unit), and a CPU that is configured to perform orientation detection (an orientation detecting unit) to detect an orientation of the imaging apparatus, perform subject detection (a detecting unit) to detect a subject in a detection area (a detection area in a live view image) in an image captured by the imaging means (the live view image), and perform position change (a position changing unit) to change the position of the detection area in the image according to the detected orientation of the imaging apparatus.