A network computer system can receive data indicating a first service location from a computing device of a requesting user via an executing service application and determine data indicating a second service location. Based the first and second service locations, the network computer system can compute an upfront cost for each of a plurality of service options for completing an on-demand service for the requesting user. The network computer system can transmit data associated with the upfront cost for each of the plurality of service options to the computing device to enable a plurality of selectable graphic features to be displayed as part of a user interface on the computing device. Each of the graphic features can indicate the upfront cost for the corresponding service option.