Media file storage integration and the generation of device specific file formats based upon a single original stored media item are described. One or more remote servers may provide a user one or more remote storage locations for media files and the remote servers may determine an exact storage location for a media file based on certain usage criteria. A server may make a request to retrieve a media file from storage, generate the media file from storage, and display the media file to the user on a device specific graphical user interface without a requirement that the server re-store the device specific displayed media item.