A system that incorporates teachings of the present disclosure may include, for example, a mobile communication device, having a controller to capture media content and transmit the media content to a media server with a request for distribution of the media content to one or more targeted recipients according to a user profile associated with the mobile communication device that is stored in the media server, where a format of the media content is adjusted by the media server based at least in part on the user profile. Other embodiments are disclosed.