A method that incorporates teachings of the subject disclosure may include, for example, receiving a packet indicative of a request for a number of video content items. The video content items are identified based on a network traffic flow characteristic associated with the packet and a popularity level is determined associated with each video content item of the number of video content items. The popularity level for each of the video content items is compared to a popularity threshold, and a portion of a video content item is displayed responsive to the popularity level exceeding the popularity threshold. Other embodiments are disclosed.