In one example of the disclosure, navigation data indicative of sequencing and spatial relationship among a plurality of media hotspots is accessed. Each of the hotspots is included within a medium and includes a spatial address. Data indicative of a mobile device's detection of a target hotspot and the mobile device's provision of a display of the target hotspot is received via a network. A recommendation for navigation to an associated hotspot is determined based on the navigation data. The associated hotspot is an immediate predecessor or successor relative to the target hotspot. The recommendation is provided to the device for display.