A system for communicating a message in response to placement of a product within a receptacle configured to receive a packaged product, the receptacle comprising a sensor configured to extract information from a token printed on the packaged product when the token is in a range of the sensor, and a wireless transmitter. The system may also include a mobile electronic device comprising a processor, a computer-readable memory, a wireless receiver operable to detect a signal emitted by the wireless transmitter of the receptacle, a transmitter. The mobile device may also include programming instructions comprising an installed application configured to cause the processor to detect the signal, analyze the signal and extract the information from the signal, retrieve user information for a user associated with the installed application, generate a message corresponding to the extracted information, and cause the transmitter of the mobile electronic device to send the message.