A message receiving, intercepting and processing method and corresponding application and device may provide receiving a message from a user device at a message processing server, pre-processing the message to determine at least one topic of interest associated with at least one word parsed from the message, identifying at least one existing topic related to the at least one topic of interest posted in a social networking application associated with a user account of the user device based on the parsed at least one word, linking the at least one existing topic to the user account, and posting the at least one existing topic to the user account.