Self-Organizing Network (SON) technology has been developed to make the planning, configuration, management, and self-healing of mobile networks easier and faster, where such planning, configuration and management of the mobile networks are targeted to optimize the value offered to a group of subscribers using criteria such as (a) subscriber type (consumer, corporate, IOT, etc.), (b) service type (mission critical, public safety, VoIP, etc.), (b) subscriber usage volume (high, medium, low), (c) subscriber's requested/subscribed QoS, and (d) subscriber's paying value (i.e., revenue). The same teachings can be extended to also optimize a single subscriber's service or a service type.