Disclosed herein are system, method, and computer program product embodiments for network-based user identification. An embodiment operates by transmitting a discovery signal over a network, and receiving a response to the discovery signal from a mobile device coupled to the network. Based on the response it is determined whether the mobile device is within a threshold vicinity of the streaming media device. Which if it is, user settings corresponding to a user of the mobile device, which may also be a user of another device associated with the settings are determined. The other device is then configured based on the user settings.