- Patent Title: Partitioning links to JSERPs amongst keywords in a manner that maximizes combined weighted gain in a metric associated with events of certain type observed in the on-line social network system with respect to JSERPs represented by keywords
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Application No.: US15164646Application Date: 2016-05-25
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Publication No.: US10430427B2Publication Date: 2019-10-01
- Inventor: Krishnaram Kenthapadi , Huan Van Hoang
- Applicant: Microsoft Technology Licensing, LLC
- Applicant Address: US WA Redmond
- Assignee: Microsoft Technology Licensing, LLC
- Current Assignee: Microsoft Technology Licensing, LLC
- Current Assignee Address: US WA Redmond
- Agency: Schwegman Lundberg & Woessner, P.A.
- Main IPC: G06F17/00
- IPC: G06F17/00 ; G06F16/2457 ; H04L29/08 ; G06Q10/10 ; G06F16/2455 ; H04W4/21 ; G06Q50/00
Abstract:
An on-line social network system includes or is in communication with a search engine optimization (SEO) system that is configured to partition a number of available links from authoritative web pages to Job Search Results Rages (JSERPs) in a way that maximizes gain expressed by a predetermined metric, such as, a metric representing a number of certain type of events observed over a period of time or an improvement in respective ranks generated for the JSERPs by a third party search engine.
Public/Granted literature
- US20170344551A1 PARTITIONING A LIMITED RESOURCE AMONGST KEYWORDS Public/Granted day:2017-11-30
Information query
