Smart mapping is provided. A smart mapping system (SMS) and method identify an information source (IS) as an intended recipient of an information request item by matching one or more data elements in a dataset associated with an information request (IR) item with an IS candidate stored in a mapping database. An IS candidate may be an exact match, or a partial match with a highest match agreement score. The SMS provides for notifying an information requestor in real time or near real time when a match is determined or when a plurality of matching IS candidates are identified, such that a user is enabled to select an intended IS, or provide additional input. When a trend associated with matching particular data items to a particular IS candidate is identified, the SMS may add mapping property values to the mapping database for refining and improving the system.