A system to share content utilizing universal link format is described. The system may an access request detector, a universal link interpreter, and a communication module. The access request detector may detect a request to access target content provided by a resource host computer. The universal link interpreter may determine that the request is associated with a uniform resource locator (URL) that comprises one or more directives for directing the requested content to an execution environment suitable for a platform of the client computer, may determine a platform of the client computer, and determine execution environment for the requested target content. The universal link interpreter may then interpret the one or more directives in the URL, based on the determined execution environment.