An adaptive localization system translates and displays translated content to a user, for example through a website or application using the adaptive localization system. A user can view, receive, or otherwise interact with the translated content, which can be differently translated based on desired language, geographic location, an intended user, or other relevant characteristics of the viewing user. The adaptive localization engine can translate the inherent meaning of content rather than, for example, creating an exact grammatical or “word-for-word” translation of individual words or phrases in the content. The adaptive localization engine displays alternate variations of the same translation of content to different users and based on user response to the alternate translations, determines the accuracy or correctness of a certain translations of content and modifies future translations accordingly.