A system includes circuitry configured to: obtain an image, detect a specific object from the image, obtain space information indicating a first space which is set with reference to the specific object, calculate first area information based on a shape of the specific object in the image and the space information, the first area information corresponding to a first area in which the first space is projected onto the image, and control a display so as to display a content associated with the specific object in the first area based on the first area information.