Provided is a character segmentation and recognition method. The method includes: collecting image data to obtain a to-be-recognized image; positioning a character line candidate region on the to-be-recognized image; obtaining pre-set character line prior information, where the character line prior information includes the number of characters, character spacing and a character size; obtaining a corresponding segmentation point template based on the character line prior information; obtaining credible degrees of different positions on the character line candidate region traversed by the segmentation point template; determining a position with the highest credible degree as an optimal segmentation position; segmenting the character line candidate region based on the segmentation point template and the optimal segmentation position to obtain multiple single character regions; and performing character recognition on each of the single character regions to obtain a corresponding recognition result.