A method for automatically dividing trademark figurative element codes is disclosed, including: establishing a sample trademark library and establishing a corresponding relationship between sample trademarks and division data for figurative element codes of known filed/registered figurative trademarks; extracting and processing image feature information of the sample trademarks, and establishing a corresponding relationship between the sample trademarks and the extracted image feature information; extracting and processing image feature information of a trademark to be identified; performing a matching retrieval by taking the image feature information of the trademark to be identified as a retrieval condition, and finding out a sample trademark with a highest similarity degree to the image feature information of the trademark to be identified, and a corresponding trademark figurative element code; outputting the trademark figurative element code corresponding to the sample trademark with a highest similarity degree to the image feature information of the trademark to be identified as a figurative element code of the trademark to be identified. By means of the method, the trademark figurative element codes of a figurative trademark can be automatically divided.