Listings and reviews of listings can be processed to identify descriptive attributes for locations associated with the listings. To do this, a corpus of words is generated for various locations based on listings in the locations and reviews of those listings. An expected frequency, and per-location frequency for each word is determined. These numbers are in turn used to determine a number of high frequency listing locations, and a number of below expected frequency listing locations for each word. Based on a comparison of the number of high frequency listing locations and the number of below expected frequency listing locations of a word with an attribute reference number, the word can be identified either as an attribute that is likely descriptive of the location, or not.