Enhancing revenue by driving credit account purchases through a single native mobile application
Abstract:
In a computer-implemented method for enhancing revenue by driving credit account purchases through a single native mobile application browsing of retail items is enabled via the single native mobile application executing on a mobile device, wherein the browsing is not required to be web-based browsing, and wherein the single native mobile application is provided by a party. Multi-tender payment for the retail items are provided. Mobile marketing is provided to a user of the mobile device by the single native mobile application, wherein the mobile marketing indicates that additional loyalty rewards will be earned if the retail items are purchased by a credit account issued by the party.
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