The present disclosure discloses methods and systems for enhancing shopping experience in physical stores. The method includes receiving at least one persona associated with a user based on one or more of: ethnographic data obtained from a user, demographic data associated with the user, buying behavioral data associated with the user, and social networking data associated with the user. After this, one or more historical activities of the user inside one or more physical stores are received. Also, one or more constraints associated with the user are received. Once received, the at least one persona, the one or more constraints, and the one or more historical activities are analyzed to generate a pre-defined number of personalized recommendations. Finally, the personalized recommendations are displayed to the user within a window of a user interface.