A bag includes a flexible web that is shaped into the shape of a bag and a communication member attached to the flexible web with an adhesive. When the communication member is removed from the web, substantially no adhesive remains on the web. An advertising medium includes a packaging material made of a first material and a communication member applied to the packaging material. The communication member has a first part that is positioned directly adjacent the packaging material and a second part positioned on the first part that is made of the same material or a different material as the first part. One or both of the first part and second part are removable from the packaging material without substantially marring the surface of the packaging material.