A makeup application device utilized by a makeup professional obtains a makeup consultation request from a user of a client device and obtains at least one digital image of a facial region of the user from the client device. A three-dimensional (3D) facial model is generated based on the at least one digital image, and user input is obtained from the makeup professional for applying virtual cosmetic effects to the 3D facial model. The makeup application device generates a command based on the user input from the makeup professional for applying a virtual cosmetic effect and transmits the command to the client device. The command causes a virtual cosmetic effect to be applied to the at least one digital image of the facial region of the user and displaying the at least one digital image.