The present invention is directed to a system, method and apparatus for augmented viewing of real world objects. The invention is thus generally directed to the field of electronic devices, more specifically, electronic devices which project electronic virtual reality displays including, but not limited to, three dimensional holographic images. The invention deploys a cellular phone equipped with a camera and an external framework surrounding the phone. The external framework supports a projector camera projecting a three dimensional holographic image. By such design, either the cellular phone camera or the projection camera can obtain image of an external object and its coordinates in space, then project three dimensional holographic image upon the real world object for artistic, educational and/or marketing purposes.