A color conversion LUT creation apparatus includes a derivation unit that derives an output value corresponding to a signal value in an input image for a plurality of virtual color materials whose number is smaller than a number of actual color materials used in an image forming apparatus; a setting unit that sets a target number of dots printed per unit area of the actual color material; and a conversion unit that converts an output value of the plurality of virtual color materials into an output value of the actual color material and creates a color conversion LUT in which the input value and the output value of the actual color material are associated with each other. The setting unit sets the target number of dots based on dispersibility of a dot pattern corresponding to each tone level of a dither matrix used for halftone processing.